Hey Frank McKinley! Not using these tools means you don’t understand them and their power to do what they do best in their prime. In their downfall, they are well, on their way out. But, without proper understanding of what they are, how they work, and as we all can’t understand ….. how they work in the future… there’s little of value to discuss.
These are tools that touch ALL platforms, no single one as any description. What they have in common is that they touch the highest, most relevant platforms in ways that allow direct posting. i.e. Facebook, Twitter, LinkedIn. Those are top platforms to be leveraged.
I’ve wondered why they don’t touch Instagram, but I do believe Facebook owns Instagram — mystery solved. And, here’s the link as proof: https://www.investopedia.com/articles/personal-finance/051815/top-11-companies-owned-facebook.asp
We will all improve our health of how we use them as we understand what’s to come…