Hi Hank Eng! Yes, it is confusing and sometimes counterintuitive. It’s a lot like reading a medical journal — boring and dry, if you ask me — to figure out what to do when something changes.
Unfortunately, platforms and algorithms change often. Sometimes it is for the better. And, to perform we have to change and adapt.
I’ve been investigating some of these things with writers (some pretty big ones) behind the scenes for quite a while. It is something that took a great deal of time and collaboration.