It’s no longer just me giving something —no strings attached. Since I ask money now, I must give something worthwhile in return. So I will. I promise that, if you’re the kind of person who believes that we can do better at playing the game of life, and is looking for deeper insight into what it means to win the game of life and how we can do so, if you engage with me, you will get that.
Maarten van Doorn
So glad to see you make the distinction that the lock comes with a higher obligation to produce better content. It’s a distinction a lot of people are missing. Too many lock only in an effort to earn revenue without adjusting content.
There is another school of thought that may be worth thinking through. Many big names on the other side of the coin refuse to lock any posts because their CTA is more valuable in revenue and subscription than any lock can bring.